May 2025 – Las Vegas — The world’s first 3D holographic experience truck has hit the streets of Las Vegas, marking a groundbreaking leap in outdoor advertising. Developed through a collaboration between mobile billboard innovator FLO Advertising, holographic display company Hypervsn, and out-of-home media platform Firefly, this futuristic advertising truck is set to roll out across major U.S. cities, bringing immersive brand campaigns directly to the most impactful locations.
This holographic truck is the result of a powerful partnership that blends creative vision with technological expertise. FLO Advertising brings its experience in mobile digital billboards, Hypervsn provides the advanced 3D display technology, and Firefly delivers the distribution infrastructure and national ad network.
“FLO has always pushed the boundaries of out-of-home advertising,” said Mike Foland, CEO of FLO Advertising. “This partnership with Hypervsn and Firefly takes it to the next level by putting 3D holographic tech on the streets — giving brands an entirely new way to stand out.”
“We’re redefining truck advertising,” added Altug Simsek, Senior Vice President at Firefly. “With our national footprint and strong agency partnerships, we’re proud to bring this revolutionary technology to the mobile advertising landscape.”
At the heart of this innovative truck is Hypervsn’s rotor-based LED display technology, which creates eye-catching, floating 3D visuals that appear to hover in mid-air — no screens, glasses, or headsets required.
High-Speed Rotating Blades: Each holographic unit consists of rapidly spinning blades embedded with LED lights. As the blades rotate, they create a circular plane for image projection.
Persistence of Vision (POV): The human eye perceives a continuous image due to the rapid switching of LEDs, creating the illusion of motion and depth in the air.
3D Rendering Software: Hypervsn’s proprietary software converts 2D content into multi-layered 3D animations, enabling the creation of lifelike holograms with realistic depth and perspective.
High Brightness and Refresh Rate: These displays are bright enough to remain visible even in daylight, making them suitable for outdoor, high-traffic environments.
This rotor-based LED technology delivers a stunning visual experience — as if digital content is floating in the air — and allows advertisers to bypass the limitations of traditional static billboards or screen-based displays.
The debut of this 3D holographic advertising truck represents more than just a marketing gimmick — it signals a shift toward experiential, mobile, and high-impact advertising formats. For the LED display industry, this application opens up new commercial opportunities beyond conventional LED panels and video walls.
Kinglight – professional supplier of LEDs
Rotor-based holographic displays offer advantages such as compact form factors, flexible installation, dynamic content playback, and mobility. These features make them highly adaptable not only for advertising trucks but also for use in trade shows, retail environments, entertainment venues, and smart cities.
As this technology evolves and becomes more cost-efficient, it’s likely we’ll see even more applications emerge — from interactive street installations to immersive storytelling in tourism and public spaces.
