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China LED Display Brands Accelerate Overseas Market Expansion with Paris Olympics 2024
Optronics Industry | 2024-09-02

At 19:30 local time on July 26, 2024, the opening ceremony of the 33rd Summer Olympic Games was grandly held on the Seine River in Paris, France, and the 2024 Paris Olympics officially kicked off. A total of 10,500 Olympic athletes from all regions and countries around the world showed their skills and presented us with a wonderful Olympic Games. While enjoying the wonderful events, it is not difficult for us to notice the various types of ultra-high-definition LED displays standing in various sports venues of the Paris Olympics. Among them, many high-end LED displays come from well-known Chinese  LED screen brands.

Paris Olympics 2024

 

Unilumin Technology

Unilumin Technology has provided more than 2,600 square meters of LED displays for fan zones along the Seine River and five smart venues, including the famous Stade de France and Paris Saint-Germain Parc des Princes.

Paris Saint-Germain Parc des Princes-1

Unilumin‘’s LED screens at Paris Saint-Germain Parc des Princes

 

Absen

Absen also provided more than 50 large LED screens for the Paris Olympics, which were mainly used in the opening ceremony, Bercy Stadium, Accor Arena, Paris City Hall Square, etc. These screens are mainly high-end rental LED screens and high-definition outdoor advertising LED screens.

Accor Arena

Absen’s LED displays shine at Accor Arena

 

AOTO Electronics

AOTO Electronics provided 16 LED screens covering more than 300 square meters for Charles de Gaulle Airport in Paris, providing high-definition real-time information broadcasting and boarding guidance for key areas such as the terminal hall and security checkpoints, greatly facilitating the travel of spectators participating in the Paris Olympics.

AOTO door shaped LED display at Charles de Gaulle Airport

AOTO door shaped LED display at Charles de Gaulle Airport

BOE

BOE provided Mini LED ultra-high-definition display screens for the Chinese Olympic fencing team, serving the athletes’ daily training through advanced display technology.

BOE - China National Fencing Team

BOE provides mini LED screen for China National Fencing Team to support their daily training

 

Senior industry insiders said that although Chinese-made LED screens account for 70% of the global LED screen industry’s market share, the global brand influence of Chinese LED screen companies is still relatively weak. With the help of global sporting events such as the Olympics, it will help enhance the influence and competitiveness of domestic LED screen brands around the world.

 

 

As we all know, the Olympic Games have always been one of the most influential sporting events in the world. It is also an excellent stage for teams from all regions and countries around the world to show their style, and it is also an opportunity for the host country to show its national strength to the world. Therefore, the Olympic Games have very high requirements on the quality and performance of various infrastructures, and LED screens are no exception. For many years, China LED display manufacturers have always adhered to high standards and strict requirements in the research and development and production of LED screens. The many application cases in the 2024 Paris Olympics and the previous European Cup in Germany have fully demonstrated and proved the technical strength and international competitiveness of Chinese-made LED screens.

Kinglight 1515-IC LED

Kinglight provides high end LEDs for high quality LED screen manufacturing.

 

In addition, data from market research firm TrendForce shows that the global LED display market grew 5.1% year-on-year to $7.3 billion last year, with the China market growing 1.5% to $2.4 billion. With the contraction of China market demand this year, the domestic LED screen market of China is also not that optimistic this year, while other parts of the world have seen relatively significant growth. With the widespread use of Chinese-made LED screens in world-renowned sporting events such as the Euro 2024 in Germany and the Paris Olympics, it will help Chinese LED screen manufacturers enhance global brand awareness and accelerate the layout and development of overseas markets.