INFiLED has supplied approximately 1,100 square meters of LED displays for a new digital out-of-home (DOOH) advertising network across Dubai Mall in Dubai. The project covers around 50 advertising locations throughout the shopping mall.
The installation was delivered for Emaar Properties in collaboration with Blue Rhine Industries. It combines LED displays across indoor and outdoor areas, creating a large-scale digital advertising network within one of Dubai’s best-known retail destinations.
The project was completed in July 2026.
The Dubai Mall LED display project includes approximately 1,100 square meters of LED across around 50 locations.
The displays are installed in different areas of the mall. These locations vary in size, viewing distance, ambient light, and structural conditions. The project therefore required different installation approaches for individual sites.
INFiLED supplied its MVmk2 Series for the project. The 3.9mm-pixel-pitch LED displays were selected for their ability to support large-format digital advertising across the mall.
Some of the largest displays measure 20 meters by 5 meters and 20 meters by 4 meters. Two additional displays measure 4 meters by 6 meters.
Together, these installations form part of a centralized digital advertising network across Dubai Mall.
One notable aspect of the project is the use of outdoor LED technology in some indoor areas.
Dubai Mall has extensive skylights and glass structures. As a result, certain indoor locations receive high levels of natural light. These conditions can be significantly brighter than those normally found in conventional indoor environments.
For these locations, the project used LED displays designed for outdoor applications.
The MVmk2 Series used in the project can reach a brightness of up to 4,500 nits. It also provides 35ambient light.
The approach allowed the LED displays to maintain consistent visual performance across different parts of the mall, including locations with demanding lighting conditions.
The Dubai Mall advertising network includes several large-format LED displays.
In addition to the 20m × 5m and 20m × 4m screens, two 4m × 6m displays are also part of the installation. All of the displays use a 3.9mm pixel pitch.
The screens are designed for continuous operation. A centralized content management system allows advertising content to be managed across the network.
This setup gives advertisers a unified digital platform across multiple locations within Dubai Mall rather than relying on a single large LED screen.
Installing LED displays across an operating shopping mall presented another consideration for the project team.
The work had to be coordinated around the mall’s daily operations. Installation planning therefore focused on minimizing disruption while completing work across multiple locations.
The displays feature IP65 protection on both the front and rear. The project also used a reinforced two-layer H-frame structure and front and rear service access.
According to the project information, the MVmk2 Series also provides a 16% reduction in energy consumption compared with the previous generation.
With the installation completed in July 2026, approximately 1,100 square meters of LED displays are now distributed across around 50 advertising locations at Dubai Mall. The project brings multiple digital advertising screens together into a single large-scale network across the shopping destination.
