Digital mobile billboard refers to a type of advertising with LED displays mounted on a vehicle, which is driven around the streets to different locations. It’s an evolution of traditional mobile billboard. With more versatile and dynamic content displaying, digital mobile billboards, or LED advertising trucks are more eye-catching and no doubt will be the mainstream of mobile advertising market in the future.
Digital mobile billboards are commonly seen in the street.
Integrating the mobility of traditional mobile advertising and versatile content display of LED display technology, digital mobile boards offer a variety of features for an overall increased advertising performance.
Here are some key features and characteristics of digital mobile billboards:
Digital Screens: Digital mobile billboards feature high-resolution LED or LCD screens that can display static images, videos, animations, and even interactive content.
Mobility: Unlike traditional static billboards, digital mobile billboards are mounted on vehicles, allowing them to move around and reach a wider audience. They can be driven through busy streets, events, or specific target areas to maximize exposure.
Targeted Advertising: Digital mobile billboards offer the advantage of targeted advertising. Advertisers can strategically choose the routes and locations where the mobile billboard will be displayed to reach their desired audience.
Dynamic Content: The digital nature of these billboards enables the display of dynamic and engaging content. Advertisers can easily update and change their messaging, allowing for real-time promotions, event announcements, or timely information.
Interactivity: Some digital mobile billboards are equipped with interactive features, such as touchscreens or QR code scanning, allowing viewers to engage with the content or access additional information.
Tracking and Analytics: Digital mobile billboards can incorporate tracking and analytics capabilities, providing advertisers with data on impressions, reach, and engagement metrics. This information can help optimize advertising campaigns and measure their effectiveness.
Digital mobile billboards are commonly used for various advertising purposes, including brand awareness, product launches, event promotions, and targeted marketing campaigns. They offer flexibility, mobility, and the ability to capture the attention of a wide audience in different locations.
Digital mobile billboards grab more attention while they travel along the roads or move around the streets on the vehicle. Here are some benefits that you should use digital mobile billboard.
Stand out in flooded social media platform advertising
We live in a flooded world of social media advertising nowadays while we rely on mobile phones so much. Digital mobile billboard help us to get off from phone screens and stand out your ads in a more casual and relaxed way while you’re walking on the street, driving to the office, or going home after work.
Capture more attention in crowded places
Mobile advertising capture more attention while move around crowded places, especially an LED advertising truck. It’s understandable. No one will move his or her eyes away from a truck displaying vivid and dynamic contents. Sometimes, even if it’s just a glance at the screen, people will receive the information that a digital mobile billboard displays.
Grow awareness of your brand or service
Digital advertising trucks generate awareness of your brand or service easily since they keep moving around a certain area or a targeted region of your ads, and are perhaps the most effective way if you want to get your brand or service being known in your targeted audiences.
Advertise at the most casual style
LED advertising trucks can be utilized at most casual style without interrupting what you’re doing or focusing on. They passes by while you’re walking in the street, or sitting by a coffee table near the street, or looking out through a window for relaxing your eyes from a laptop. With only a simple glance, you’ll get the information the truck displays.
Get noticed in any environment
An advertising truck is tall enough to get your ads being noticed in any environment, either it’s a crowded market place or a noisy street.
Advertise at low cost
Advertising with digital mobile billboard is an economic way that most of us can afford. You needn’t invest too much for running an LED advertising truck.
Establish credit for your brand or service
Digital mobile billboard is also an effective way to establish credit for your brand or service. It’s proved that ads in public promote credibility of your brand, products, or service much easier than any other types of advertising. It raise the feeling that your brand, products, or service is just around your targeted audiences.
Kinglight offers a variety of LEDs for LED billboards manufacturing
