Massive 418-meter digital canvas transforms waterfront renovation into immersive attraction
The 418 meter LED hoarding at the Dubai mall becomes the longest fixed outdoor LED screen in Middle East
Dubai, UAE – June 2025 – In a dazzling display of engineering, creativity, and digital innovation, Dubai has raised the bar once again with the launch of the Middle East’s longest fixed outdoor LED screen. Spanning an impressive 418 meters in length and 3 meters in height, the new curved LED installation now encircles the iconic Dubai Fountain at The Dubai Mall, serving as a visually striking solution to maintain visitor engagement during ongoing renovation works.
Installed by renowned system integrator Blue Rhine Industries in partnership with INFiLED MENA, the 1,250-square-meter digital hoarding was completed in less than 60 days—an extraordinary feat considering the screen’s size, curved form, and environmental challenges posed by Dubai’s scorching summer.
“This wasn’t just about hiding construction; it was about elevating the public experience,” said Samer Otaibi, Vice President of Sales at INFiLED MENA. “Dubai thrives on spectacle, and this project reinforces the city’s commitment to innovation and visitor delight.”
The screen features over 130 convex/concave-compatible LED cabinets with a fine 3.91mm pixel pitch and is powered by SpinetiX’s content delivery platform, ensuring synchronized playback across its full span. The setup includes a climate-controlled, IP-rated rack system powered by generators—vital for weather endurance and 24/7 operation. Furthermore, its modular structure allows for future reuse, aligning with Emaar’s sustainability strategy.
“This installation reflects the highest levels of precision, coordination, and speed,” said John Joseph, Director at Blue Rhine Industries. “Delivering a project of this magnitude in under two months is not only rare—it’s a regional benchmark.”
Dubai’s newest digital marvel joins a growing list of ultra-long LED screens redefining public spaces worldwide.
In Las Vegas, the Fremont Street Viva Vision canopy stretches 419 meters long and 27 meters wide, offering breathtaking nightly light shows viewed by millions annually. The screen was updated with over 49 million LEDs in a $32 million renovation in 2019, becoming one of the brightest outdoor video displays globally.
Meanwhile, Chongqing, China, gained international attention with the Maoye Plaza LED screen, a multi-story naked-eye 3D display embedded on the side of a building. Though not as long as Dubai’s installation, its visual impact through immersive content and advanced 3D rendering sets a new creative bar.
Elsewhere in Asia, Tokyo’s Shinjuku area features the Cross Shinjuku Vision, a curved 3D LED display known for its playful content—such as a giant cat seemingly leaping from the wall—captivating commuters and social media audiences alike.
Kinglight KS Series LEDs for highly reliable fixed screens
These case studies collectively underscore a global trend: cities are increasingly investing in high-impact, experiential LED displays to draw crowds, promote culture, and integrate media with urban infrastructure.
As the region’s tourism and retail hub, Dubai continues to lead with bold investments in public-facing technology. The new 418-meter digital hoarding at The Dubai Mall doesn’t just preserve foot traffic during maintenance—it redefines it. The screen invites passersby to stop, stare, and immerse themselves in the visual storytelling on display.
As large-scale LED integrations become the norm for cities seeking to blend function with flair, Dubai’s latest achievement reinforces its status as a global pioneer in architectural media experiences.
