Christmas has always been an important traditional festival in the West. In addition to the lively Christmas Eve and Santa Claus delivering Christmas gifts, there will also be various celebrations in the period before Christmas. The Now Building, a famous tourist attraction near the Center Point, London, used its 16K ultra-high-definition LED wall to create a giant digital advent calendar to countdown for the coming Christmas. It is reported that the LED advent calendar was designed by Pixel Artworks for the travel search engine Skyscanner, providing a variety of prizes for global travel, and visiting tourists have a great chance to get a free trip around the world.
Giant 16K LED Advent Calendar at the Now Building in London
The Advent calendar is a calendar used to count down the days until Christmas. In fact, Christmas is a festival to commemorate the birth of Jesus, so it is not difficult to get the idea why the calendar that counts down to Christmas is called an Advent calendar.
The Advent calendar starts from the first Sunday of Advent, that is, from the Sunday closest to November 30, until Christmas. For the sake of simplicity, modern Advent calendars usually start from December 1. The calendar is mostly made of paper boxes, with 24 separated small grids or small pockets corresponding to 24 days. A small door can be opened every day to take out the gifts from the grid. Traditional gifts are chapters or quotations from the Bible, while modern gifts are mainly chocolates, Christmas cookies or candies, and there are also small toys such as candles. Calendars can be decorated with different themes, but they are mainly related to winter and Christmas.
Advent calendar
The Now Building, located on the corner of Oxford Street and Charing Cross Road in London, UK, is a media, entertainment and cultural complex and one of the main attractions in the Outernet London entertainment district. The ground floor of The Now Building offers music, art and entertainment programs, broadcast on the world’s largest LED screen. Upstairs are the rooms and apartments of the Danish Castle, and on the roof is Tattu, a beautifully designed modern Chinese restaurant.
The exterior LED screen of The Now Building usually displays luxury brand advertisements, while the interior is an immersive 360 degree LED visual space, a mixture of art, photography and exhibitions, using the latest multi-sensory and mobile enhanced experience innovations.
The Now Building in London – a 360 degree immersive LED space
According to report, the 16K ultra-high-definition LED advent calendar was designed by Pixel Artworks for the well-known travel search engine Skyscanner and is named Skyscanner Ultimate Adventure Advent Calendar. The digital calendar completely covers the wall of The Now Building from ground to the roof tops. Pixel Artworks started with a 3D model and carefully added details in layers to create a highly interactive, dynamic and deep Christmas snow scene, which set off the festive atmosphere very well.
The giant digital calendar displays between 5pm and 6pm at night every day on Christmas Eve, and Skyscanner offers various prizes such as air tickets, luxury hotel accommodation, car rentals and pocket money. Visitors to Outernet London will have a great chance to win a completely free tour around the world.
Kinglight – professional supplier of LEDs (for screen manufacturing)
