Sporting events like FIFA World Cup, UEFA Champions League, and NBA are attracting great attentions. These worldwide famous football games and basketball competitions win millions of fans and make the stadiums being the best places for advertising, not only broadcasting for business among thousands of on-site fans but also spreading brands through live streaming to millions of worldwide fans. To maximize the outcome of stadium advertising, perimeter LED displays, which circle around the sporting venue, emerge as the best solution, providing 360 degree visuals for the audiences.
All these features make perimeter LED displays become an ideal choice for business to grab attention either globally or locally, and win a lot of fans along with sporting events.
A perimeter is a closed path that encompasses, surrounds, or outlines either a two dimensional shape or a one-dimensional length.
Based on the meaning of the word perimeter, perimeter LED display generally refers to a long strip of LED display surrounding a stadium. Some may also call it stadium LED display or LED perimeter board.
In addition, we also call a long strip LED display even though it doesn’t completely circle around the stadium as a perimeter LED display.
Perimeter LED displays not only appear at worldwide famous sporting events like the FIFA Word Cup mentioned in the beginning, but also present at smaller regional competitions with great local influence. Nearly every stadium has a perimeter LED display to provide immersive visuals for thousands of visitors.
Why? That’s because perimeter LED display bringing various advantages for sporting venue advertising.
A perimeter LED display usually runs around the sporting venue at the max length as it can for a widespread visual for the audiences.
And in most stadiums, a perimeter LED display circles around the court and provides a 360 degree visual. That means no matter where the audiences sit, they see the ads; and meanwhile, no matter where the cameras are positioned, they capture the screens while go around the stadium.
Simply to put, a perimeter LED display maximize the visibility of commercial ads.
Meanwhile, a perimeter LED display often has a limited height that wont’ block the eye sight of the audiences. That means in most circumstances, a perimeter LED display has one LED panel in height, but extends in length with multiple LED panels to go around the stadium.
For some sports venues, especially at professional football stadiums, usually there are only narrow gaps between the court and the perimeter LED displays. Football players are more likely to run into the screens while they chase the ball at high speed or make intense physical confrontation at the side lines of the court.
To ensure the safety of the players or staffs around the court, perimeter LED displays usually incorporate protective designs with high elastic features.
For example, LG’s GPEJ100 LED panels have rubber louvers attached in front of the cabinet and EVA Top to prevent serious injury.
LG’s protective designs for perimeter LED displays, including EVA tops and rubber louvers around LEDs.
As mentioned above, most perimeter LED displays have a limited height. Thus it’s meaningless to show complicated images or videos on a perimeter. So we usually see simple video contents such as a name for a club or a business along with its logo.
By repeating these simple information, it’s quite effective to get your brand known worldwide on a perimeter LED display.
LED displays offer high brightness to over 10,000 nits to endure outdoor strong ambient light conditions, and even a clear image under direct sunlight.
When it’s in a dark indoor venue, utilizing low brightness LED display can provide a comfortable viewing experience.
Meanwhile, LED displays can be designed not only to suit indoor or outdoor ambient light, but also to have water proof features to withstand raining days for open air stadiums.
For example, if a perimeter LED display is rated with IP65 waterproof feature, the screen can withstand heavy rains.
A perimeter LED display also have an ultra wide viewing angle to make sure the audiences from different positions of the stadium get a better viewing experience.
Usually, LED display can reach a viewing angle of up to 160 degrees both horizontally and vertically. Now matter where the audience sits, he or she gets a clear image from a perimeter LED display.
LED panels designed for perimeter LED display usually have supporting structures, such as aluminum brackets. These brackets are solid enough to withstand impact from the players. So it’s easy to install perimeter LED displays and there is no safety concerns.
When you’re going to purchase perimeter LED displays for sports venue, it’s better to take below factors into consideration.
Where to use the perimeter LED display is always the first thing we should think about.
If you’re going to use the screen outdoors, take high brightness and waterproof features into consideration; for indoors, if the viewing distance is limited, check if you need a smaller pixel pitch display.
Remember a perimeter LED display should not block the eye sight of the audiences. So make sure the perimeter LED display has an appropriate dimension, especially in height.
Screen resolution means the pixel dimension of images or videos can be displayed. Check if your project is more biased to 720P or 1080P, and select the right resolution to fit most circumstances.
The cost of perimeter LED displays can vary significantly based on their pixel pitches, resolutions, brands, qualities, and some other factors, such as waterproof features.
It’s a complicated topic, but usually the price of perimeter LED displays ranges from $400-$1000 per square meter. For actual price, it’s better to consult with your local suppliers.
Tough perimeter LED displays usually present relatively simple images or videos, it is still worth to crack the code of perimeter LED displays for a maximized promotion of your business, brand, or products. Here are some helpful tips for advertising on perimeter LED displays.
We usually see a perimeter LED display is always showing brand name and logo, and if you’re careful enough, you can spot that the brand name and logo are in large size, usually occupying 2/3 of the height of screen. That means max visibility of your brand and logo.
In a sporting event, the audiences are mostly focusing on the match itself rather than watching on the display. A maximized visibility of your brand name and logo can help them notice and remember your brand easily.
Simple images or videos designed with product focused visuals can give a good impression to the audiences even if they might notice your advertisement for only a few times during a 90 minutes long football match.
So don’t hesitate to invest for well designed visual contents that can catch great attention.
Website is always a good place for your target clients to get know your brand and business better. If you get a website for your business, don’t forget to put a link onto a perimeter LED display.
Meanwhile, make sure the link is short and easy to understand and remember.
Nowadays, more and more people get used to social platforms. And popular social platforms may vary according to different regions. If your business is more biased to social platforms, make sure the audiences know your social platform account through a perimeter LED display.
As a professional enterprise focusing on LED package, Kinglight provides various LEDs for booth indoor and outdoor perimeter LED displays.
Kinglight 3535 LEDs for high brightness outdoor perimeter LED display
If you have any question or requirement concerning our LEDs, feel free to write to sales@kinglight.com.
