Recently, London Future Stores, the immersive retail experience space, powered by Kinglight’s MIP0606 LEDs, achieved remarkable success. According to a case study report, the pop-up retail experience, showcasing Intel’s Core Ultra processors, generated over 5.2 million live impressions and resulted in a 59% increase in sales compared to traditional retail stores. Let’s take a closer look at the overview of London Future Stores and the details of the event.
First, we will explore London Future Stores from various aspects, including its location, store details, functions, and planning.
Future Stores is situated in one of London’s busiest commercial areas, Oxford Street. It is surrounded by renowned shopping centers and cultural hubs such as Regent Street, Covent Garden, the West End, and South Bank, along with notable department stores like Selfridges, Westfield London, and Liberty London.
The London Future Stores spans over 400 square meters and features an ultra-high-definition immersive LED visual space composed of 1,883 P1.5 LED display panels, built with 175 million Kinglight MIP0606 LEDs by Autel Electronics.
London Future Stores employs ultra-high-definition LED technology to create augmented reality (AR) effects, enhanced by artificial intelligence (AI) to make shopping more engaging and interactive. This setup provides consumers with personalized
recommendations and services. Using smart devices, customers can easily access product information, compare prices, and receive shopping suggestions, significantly improving their shopping efficiency.
London Future Stores updates its brand showcase events every 2 to 6 weeks, flexibly adjusting its layout based on specific time periods and cultural activities to maintain freshness and appeal. Additionally, the store is equipped with an intelligent camera system that captures real-time data on customer dwell times and foot traffic, providing brands with precise consumer behavior analysis. This data-driven strategy helps brands better understand consumer needs, optimizing display and interactive content.
London Future Stores – 175 Million Pixels Immersive Space
Now, let’s delve into the specific data from the brand showcase event for Intel’s Core Ultra processors at London Future Stores, which clearly illustrates that an LED-powered immersive retail store is a worthy investment. The following data will help you understand contemporary business trends.
It is reported that the brand showcase event for Intel at London Future Stores attracted over 39,000 visitors, with an average dwell time exceeding 10 minutes. Some reports indicated that certain visitors stayed well beyond this average.
Moreover, the immersive visual experience created by ultra-high-definition LEDs resulted in over 5.2 million live demonstrations for Intel, achieving exceptionally high brand engagement. Remarkably, 99% of visitors acknowledged the relevance of the event, with 92% stating that the immersive visual space helped them better understand the AI PCs equipped with Intel Core Ultra processors, while 82% indicated they would consider using this series of AI PC products in the future.
During the brand showcase event, Future Stores also featured a video game program on Twitch, attracting over 22,000 unique visitors.
Data analysis revealed that the Intel brand showcase event at Future Stores resulted in a 59% increase in sales compared to traditional retail, showcasing significant marketing effectiveness.
Kinglight, as a leading enterprise in LED packaging across China, has been dedicated to the research and development of MIP packaging technology, and developed a series of micro-pitch LED products based on MIP technology, including MC0404, MC0505, MC0606, and MC1010. This year, Kinglight launched the new MIP1010, an LED specifically designed for outdoor ultra-high-definition displays, expanding the application of MIP LEDs into the outdoor market.
Kinglight MIP LED
Following the successful Intel brand showcase at London Future Stores, we are confident that, through collaboration with high-quality LED screen manufacturers like AOTO Electronics, Kinglight’s MIP LEDs will increasingly align with the construction of immersive visual spaces. We anticipate more successful cases in the new concept retail experience sector in the future.
Related reading:
Kinglight MiP0606 LEDs Empower The Immersive London Future Stores >>>