Recently, the “2024 National LED Display Application Technology Information Exchange Conference” hosted by the Light Emitting Diode Display Application Branch of the China Optical and Optoelectronics Industry Association and the “Experts Say New Display Industry Chain Annual Conference” hosted by Experts Say Display were held in Zhengzhou, Henan Province and Shenzhen, Guangdong Province respectively. The two conferences brought together industry elites to discuss and exchange the latest developments, trend analysis, opportunities and challenges of LED display technology.
2024 National LED Display Application Technology Information Exchange Conference
As one of the leading enterprises in LED industry, Kinglight was also invited to the conference. Mr. Yan Chunwei, the supervisor of Kinglight R&D department, gave a speech over “Technical Requirements and Solutions for Film Industry LED Displays”, which comprehensively analyzed how Kinglight’s innovative LEDs empower the film display and virtual production industry, and why these LEDs become the driving force of promoting innovative improvement in film industry.
Mr. Yan Chunwei, the supervisor of Kinglight R&D department, lectured over “Technical Requirements and Solutions for Film Industry LED Displays” at the conference
From the early film projectors to digital projectors, and the change of film production methods from miniature models, real-life reproduction to green screen shooting, the movie production industry has always been committed to exploring new technologies to create more realistic scenes.
With the intensified competition in the film and television market, a new film technology revolution is quietly subverting the mainstream mode of traditional film and television production and broadcasting. With the help of high-performance LED display products, the concepts of “virtual production” and “LED cinema screen” have emerged, injecting a richer visual experience into film and television production and broadcasting.
LED cinema displays are born with high brightness, contrast, and grayscale under low brightness, high resolution, high frame rate, and high dynamic range performance when compared with traditional projectors. And we saw a fast growth of LED cinemas across China.
Expected market value of LED cinema displays in China (source: Hangjianet.com)
According to incomplete statistics, as of early October this year, more than 50 new LED cinemas have been built in China, and they are showing an accelerated development trend.
Meanwhile, LED powered virtual production has also attracted widespread attention from film and television producers due to its advantages of reducing the cost of venues and props, shortening the shooting cycle, improving efficiency, avoiding rework and waste, and accelerating the market response speed of film and television works.
According to incomplete industry statistics, there are currently 41 LED display powered XR studios across China, attracting more enterprise to dive into LED virtual production industry.
2020-2024 LED display virtual production market value across China (source: Trendforce)
In order to meet the high standards of film and television shooting and broadcasting, Kinglight has developed a series of high-performance, high-quality core components to promote the innovative development of film and television, and bring more diverse technical solutions to the industry.
Kinglight LEDs for Cinema Display
Cinema displays have extremely high requirements for the color reproduction performance. They must not only comply with the DCI-P3 color gamut, but also have excellent color uniformity and a wide dynamic range HDR performance, while also meeting the requirements of high contrast and low reflection to ensure rich details of images.
Kinglight provides LEDs for cinema displays, including the MC0606-P3, 1010-P3, 1415-P3, and 2020-P3 LED, which are suitable for home UHD theaters and IMAX cinemas.
Featuring 100% coverage of DCI-P3 color gamut, these LEDs can produce cinema level rich color images with bright and vivid looking, and offer up to 20,000:1 high contrast for detailed grayscale levels.
Meanwhile, Kinglight P3 series LEDs are highly consistent and can maintain uniform color display at low brightness. These LEDs also support high dynamic (HDR) image refinement technology to present more realistic images.
Kinglight 2020-P3 LED for cinema display
Kinglight LEDs for Virtual Production
Focusing on the field of virtual production, Kinglight not only launches the industry’s first high-end XR series LEDs, but also developed the 1515 RGBW LED, which innovatively integrates white light sources to accurately reproduce more realistic virtual scenes.
Meanwhile, the additional white light source significantly improves the brightness of the entire screen. LED screens made of 1515RGBW LEDs can a peak brightness of 5000nit, which is suitable for sky screen and vertical screen displays, but also innovatively achieves low power consumption.
Kinglight 1515RGBW LED also features a high color rendering index, ensuring accurate color reproduction for virtual production; the large viewing angle design and one-line functional area layout effectively broaden the display field of view and support the construction of a 360-degree panoramic LED virtual production studio.
In addition, thanks to the empowerment of “black technology”, the contrast of Kinglight XR LEDs has been significantly increased by 30%; with the blessing of extreme black technology, high-grayscale fine display can be achieved, image depths and details can be well presented, and a realistic display of people and objects can be comprehensively achieved.
Kinglight 1515RGBW LED for virtual production display
Technology changes our way of living. With the rapid development of new display technologies, various new application scenarios have sprung up, and have demonstrated strong application capabilities in the field of business innovation.
In the future, Kinglight will continue to put great effort into the R&D and innovation of LEDs, and do the utmost to help the development of LED display industry.
