At old days in the year before 2017, when we went to a cinema, the room darkened and we saw a light beam being projected onto the screen in front of us. That is a movie projector, which is the only option that we have in a cinema for watching a movie. And if you’re sitting at the very back of cinema, rising your hands up could possibly block the light beam if your seat is just under where the light beam passes. And in July, 2017, the situation changed since Samsung launched the first cinema LED display in the world. Since then, we have another option for movie watching in a cinema. And about 9 months later, Samsung re-branded its cinema LED display as Onyx. That came the world’s most popular screen for movie watching. Here in this article, we’ll include everything about Samsung Onyx cinema LED display, and give you an easy understanding over the new technology.
Samsung Onyx LED cinema with striking logo at the entrance
On July 13th, 2017, Samsung Electronics announced its installation of the world’s first cinema LED display at Lotte Cinema World Tower in Korea. The new display stretches nearly 10.33mm in width, and has 4096*2160 pixels for ultra sharp 4K resolution.
Meanwhile, the screen offers a peak brightness of 146fl (500 nits), which is nearly 10 times higher than a traditional movie projector. The screen can showcase the brightest colors, and the deepest blacks for hugely increased contrast ratio, which means greatly enhanced depth of images.
The new display was described as the next generation of movie watching with more captivating and vibrant viewing experience.
Source: https://news.samsung.com/global/samsung-debuts-worlds-first-cinema-led-display
Samsung rebranded its cinema LED display as Onyx
In April, 2018, Samsung unveiled its Onyx cinema LED technology, which is considered to be a rebrand of its cinema LED displays. And since then, all venues using Samsung’s enhanced screen for movie watching would use the name – “Samsung Onyx LED cinema”.
And why Samsung uses Onyx as the new name for its cinema LED displays. In fact, Onyx is a kind of black agate, a luxury gemstone with very deep black colors.
Onyx is a black agate which has very deep black colors (image source: AZEERA)
So it’s easy to understand that Samsung’s choice of the name “Onyx” for its LED cinema display reflects several key characteristics associated with the name and the product itself.
Overall, the name “Onyx” encapsulates the essence of luxury, quality, and innovation that Samsung aims to convey with its LED cinema display.
Source: https://www.avinteractive.com/news/displays/samsung-rebrands-cinema-led-screen-onyx-30-04-2018/
On December 7th, 2018, a 14 meters wide Samsung Onyx cinema LED display was unveiled at the Beijing Capital Cinema, which is one of the top 5 theaters in China.
The new Onyx cinema LED display is 1.4 times wider and has a twice surface area of the original one launched in 2017. It was the largest cinema LED display in the world at that time.
The extraordinary display is DCI certified and supports 3D visual, HDR contents, and offers 88fl peak brightness, which is 6 times of higher than a movie projector.
The world’s largest Onyx LED display at Beijing Capital Cinema
When we google “Samsung Onyx cinema LED”, it’s easy to find the product page at Samsung’s official website.
From the product page, we see that Samsung Onyx cinema LED comes in two different options, one in 2.5mm pixel and the other in 3.33mm pixel pitch. And both of them are made of the same 3-in-1 1010PKG LEDs, and support true black color presentation, HDR content, and unparalleled 3D depth.
Technical parameters of Samsung Onyx cinema LED:
Working condition: 0-40℃ / 10% – 80%RH
IP rating: IP20
Diode type: 3-in-1 1010PKG LED
Pixel pitch: 2.5mm / 3.3mm
Pixel configuration: 256*360 / 192*270
Brightness: 300 nits
Contrast ratio: ∞:1
Viewing angle: 160° / 160°
Color temperature: 6,330K
Samsung defines its Onyx cinema LED as the theater of future premieres, providing immersive viewing environment and repositioning movie theaters as entertainment destinations.
Here are some basic features about Samsung Onyx cinema LED display.
Samsung’s Onyx Cinema LED Display offers ultra-high contrast for the finest grayscale gradations, which means extreme black levels and sharp, detailed contrast between light and dark.
Featuring with HDR picture refinement technology, Samsung Onyx cinema LED display produces sharp and detail-rich images in high brightness.
Image distortion is a commonly seen issue on some displays. But Samsung Onyx adopts distraction-free design, which ensures image uniformity and prevents distorted content on the screen.
Samsung Onyx has overcome hindered content quality on traditional 3D screens. By wearing 3D glass, we can experience elevated realism of 3D visuals on Samsung Onyx cinema LED display.
Samsung Onyx LED provides immersive 3D visuals
Every Samsung Onyx cinema LED display incorporates HARMAN’s JBL sound system, which surrounds the theatre and produces clear, crisp, and immersive sound experience for most of the audiences inside the theater, while traditional movie theaters offers the best sound experience only for the audiences in a very limited middle area.
Samsung Onyx LED cinema incorporates JBL surround sound system (image source: timelineproav.com)
Another advantage of Samsung Onyx cinema LED display can be its versatile usages. With up to 500 nits brightness, Samsung Onyx can not work in a dark environment bu also at bright indoor environments. That means Samsung Onyx is not only a cinema display, but also a screen for gaming, opera, concert, and family entertainment activities.
Source:
https://www.samsung.com/au/business/led-signage/cinema-led/cinema-led-lh025ichhes-xy/
Kinglight P3 Series LEDs for top quality cinema LED displays
Featuring with true deep black, ultra high contrast, HDR refinement technology, 3D visual, integrated JBL audio surround system, Samsung Onyx cinema LED display is no doubt an allover upgrade option for traditional film projectors. That’s why we see so many cinemas are using it.
