Last week, the 2024 US presidential campaign finally came to an end. Although Harris, the Democratic candidate, lost the battle, it is undeniable that her oversized campaign advertisements on the super-large spherical LED screen of the worldwide famous MSG Sphere left us with a very deep impression. And this is the first time that MSG Sphere launched a political advertisement.
So why did Harris do this? Why would Harris, a candidate for the most influential job in the world, choose to put her campaign manifesto on MSG Sphere? Now let’s take a close look at it and learn why.
According to report, Harris’s political ad on Sphere lasts around 90 seconds. The ad says highly motivational slogans such as “Vote for Freedom”, “Vote for Opportunity” and “Vote for the Future” to boost Harris’s campaign for US presidency.
There are several reasons that Harris put her campaign ad on MSG Sphere.
As we all know, Las Vegas, where the MSG Sphere is located, belongs to Nevada, which happens to be a swing state in US election.
Swing states are often the focus of campaign personnel. It is understandable that Harris took her visit to Nevada to canvass for votes and used as many publicity methods as possible, including putting political ads on the worldwide famous MSG Sphere’s massive spherical LED display.
MSG Sphere is one of the most influential landmarks on our planet. It’s born for attract attention. When combined with the most influential event in the world, the ad grabs our eyes easily.
As the world’s largest spherical LED screen, MSG Sphere can play dynamic videos with extreme visual effects, which has a good visual impact and can leave a very deep impression on local voters.
If we look closely at Harris’ campaign ads, we will find that although the ad lasts only 90 seconds, several different images use extremely contrasting color blocks to highlight the highly motivating slogans, which complements the visual effects of the super-large spherical LED screen and further enhances the overall effect of the canvassing activity.
Harris political ad on MSG Sphere says “Vote for Freedom”
Although we all know that MSG Sphere is one of the most influential landmarks in the world, not many people really know it. So why does MSG Sphere bring us such an unforgettable visual effect? The following data may help you better understand it.
Exoshpere, official name for the external massive spherical LED screen of MSG Sphere, has more than 1.2 million programmable LED modules, each of which consists of 48 LEDs that can display 2.56 million colors individually, and the interval between each two adjacent LED modules is 8 inches. The surface area of this super-large spherical LED screen is approximately 580,000 square feet. We can see the screen directly from the distant space!
Exosphere LED display provides impeccable visuals
MSG Sphere’s interior high-resolution LED screen is designed by Canadian company SACO and has 268 million pixels, consisting of 19,000 x 13,500 LEDs. The screen has a resolution of up to 16K, which is the highest resolution screen in the world and 100 times clearer than the current best HDTV.
MSG Sphere interior LED display
Another amazing statistic about Sphere is its high advertising costs.
According to report, running an ad on Sphere for one day on MSG Sphere can cost at least $450,000, and there might be a discount if you run an ad for a week. But during some important festivals, the cost will double. For example, running an ad on New Year’s Eve in Las Vegas may cost one to two million dollars.
Report also says that the total advertising cost of Harris’s presidential campaign is as high as a staggering $170 million, but there is no clear data showing the specific cost of Harris’ political ads on Sphere. And considering the timing and importance of the ad, its cost should also be quite high.
No doubt that the massive spherical LED display of MSG Sphere is a perfect choice for advertising. Behind its impeccable visual attraction, every quality LED with top color rendering performance counts.
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